Marketing and Design Portfolio
About Me
I’m a marketing professional and visual storyteller with a passion for social media, photography, and creative branding. I create engaging content, manage social media accounts, design graphics, and produce photography and video that showcase brands authentically. I love combining aesthetics with strategy to tell stories that connect with audiences and reflect a brand’s identity. Outside of work, I enjoy practicing ceramics and being in nature.
Photography
Pottery
I photographed my pottery using a homemade photography studio to showcase my work on Instagram. I’ve been practicing pottery for two years, and capturing my pieces through photography has become a creative passion that allows me to highlight texture, form, and detail.
Social Media Management
YMCA of Southeastern North Carolina
Throughout my career with the YMCA of Southeastern North Carolina, I managed Facebook and Instagram accounts for Nir Family YMCA, Midtown YMCA, Sampson YMCA, YMCA Camp Kirkwood, and the YMCA of Southeastern North Carolina. I created engaging posts, reels, and videos to showcase programs, events, and community stories, strengthening each location’s brand and boosting audience engagement.
On these pages, you can view the graphics and reels I created during my time at the YMCA. While I am not the only person posting, I am responsible for the majority of the Reels and visual content.
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YMCA Camp Kirkwood
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YMCA of South Eastern North Carolina
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Midtown YMCA
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Sampson County YMCA
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Nir Family YMCA
Instagram Reel Examples
YMCA of Southeastern North Carolina
These Instagram Reels represent content I created for the Nir Family YMCA, Camp Kirkwood, and the YMCA of Southeastern North Carolina, each with a distinct identity. They demonstrate my ability to splice video footage and publish content that resonated with each organization’s individual community.
Instagram Post Examples
YMCA of Southeastern North Carolina
The slideshow below features posts I created during my time with the YMCA of Southeastern North Carolina. It includes a variety of examples from the different branches I manage, highlighting the range of content I create.
UNCW Kresge Green House
Instagram Posts and Brand Identity
As the first Communication intern at The Greenhouse, I developed a brand identity for the Kresge Greenhouse’s social media presence. I established a consistent visual identity through signature colors, branded templates, and cohesive typography. The slideshow below showcases examples of my work from the internship.
Printed Designs
Mailer Insert
Camp Kirkwood Summer Camp
During my Marketing and Public Relations Internship with the YMCA of Southeastern North Carolina, I created a printed mailer insert for YMCA’s Camp Kirkwood to help increase registrations and awareness for overnight camp. I wanted to target not only parents, but the kids as well. Within brand guidelines, I chose a combination of colors and graphic elements to create a colorful, engaging mailer that will stand out to my audience. I changed the proportions of the YMCA’s arrow to create depth in the background. To promote overnight camp, I chose images of campers from the previous summer around the age range that we wanted to target. I used strong textual hierarchy through font sizes and weights. I believe that this design demonstrates my ability to craft creative designs within branding guidelines.
Magazine Ad
The Wilmington Book of Business Journal
I designed a template and final printed advertisement using YMCA colors and branding. I created an energetic layout with engaging visual flow that feels lively and dynamic while keeping the design balanced and readable, effectively capturing attention without overwhelming the viewer.
Digital Designs
Website Landing Page
Giving Tuesday
I designed and updated the Giving Tuesday landing page to align with the YMCA’s brand and messaging. My work included creating graphics, writing clear calls to action, and organizing content to make the donation process simple and engaging. The page successfully supported the campaign by driving donor engagement and contributing to overall fundraising goals.
Email Newsletter
December Members Newsletter
I designed and wrote the December email newsletter to engage members and share upcoming programs and events. Using Canva and Constant Contact, I crafted visuals and copy that reflected the YMCA brand while making information easy to read and actionable. The newsletter successfully increased click-through engagement and kept members informed and connected.
Book Cover Design
Graphic Design Course
I created this series of book cover drafts using Adobe Photoshop, Illustrator, and InDesign. This work demonstrates my ability to develop cohesive designs through engaging visual elements and intentional typography.
Social Media